For Immediate Release

Silver Spring, Maryland
August 31, 2006

APS Healthcare Unveils New Corporate Identity

APS Healthcare, one of the country’s leading specialty healthcare companies, launched its new corporate identity today with a new logo and corporate tagline.  The tagline of Healthy Together was chosen to reflect APS’ unique positioning as a provider of behavioral health and care management services.  It also reflects APS’ collaborative approach to managing physical and mental health and the active role that members, providers, community supports, and healthcare purchasers play in the design and delivery of its programs.

“Healthy Together is a simple expression that signifies our commitment to addressing physical and mental health together,” said Eileen O. Auen, APS’ CEO. “Our new logo and tagline reflect APS’ unique positioning in the industry and will further strengthen our brand and image in the marketplace.”

APS’ new logo features two abstract shapes that intersect to reflect the company’s commitment to mind-body integration and its belief that an integrated approach to physical and mental health yields better quality and outcomes than stand-alone approaches.  The shapes and the words “Healthy Together” are tilted slightly forward to reflect the company’s commitment to developing innovative, integrated programs both now and in the future.  The primary color used in the logo is blue.  Due to its association with the color of the sea and sky, blue is considered in many cultures to be representative of things that are beneficial to the mind and body. 

As part of its new corporate identity, APS launched a new version of its corporate Web site (www.apshealthcare.com) which reflects the company’s Healthy Together philosophy and incorporates expanded functionality for customers and members.

About APS
APS Healthcare, headquartered in Silver Spring, Md., is a leading provider of specialty healthcare solutions that cover more than 20 million members in the United States and Puerto Rico. APS offers customized, integrated healthcare solutions across two major healthcare product lines – care management and behavioral health services. APS operates under the belief that managing healthcare for the mind and body improves overall health and reduces total healthcare spending.

For more information, contact:

Sarah Clark-Lynn
Manager, Corporate Communications
APS Healthcare
800-305-3720, ext. 3266
sclynn@apshealthcare.com